TikTok advertising
Co-managed advertising on TikTok Ads and TikTok Shop
You build and run your TikTok campaigns. Our team reviews videos and landing pages before launch, monitors policy and account health every business day, handles appeals, checks your measurement and manages billing. Fees start at 5% of ad spend.
By the YODAY Media team, updated 13 November 2026
Where we work on TikTok
In-feed video ads, Spark Ads that promote existing posts, lead generation, web conversion campaigns and TikTok Shop campaigns where TikTok Shop is available for your business.
What our team does on TikTok
| Service | What it means here |
|---|---|
| Strategy | Offer, audience and budget plan, and how TikTok fits beside your other platforms. |
| Performance optimization | Campaign structure, bidding, pacing and regular reviews with an action list. |
| Creative support | Hook and format testing plans, script and caption review, refresh briefs. On TikTok creative wears out fast, so this matters more than anywhere else. |
| Policy and compliance | Pre-launch checks against TikTok's advertising policies for creative, landing pages and industries; monitoring every business day; appeals. |
| Measurement | TikTok Pixel and Events API health, event matching, reporting powered by ADTIFY. |
| Billing and finance | Prepaid budgets, itemized invoices and monthly reconciliation against TikTok spend. |
Common problems on TikTok, and how we handle them
| Problem | What we do |
|---|---|
| A video is rejected | We name the rule, point to the frame or line that caused it, and suggest an edit or file an appeal. |
| The landing page fails review | We list what is missing: matching offer, contact details, policies, working checkout. |
| An ad account is suspended | We pause spend, reconcile your balance, file the appeal and keep you updated. |
| Creative fatigue | We track performance by creative and brief the next round before results fall. |
What we check before launch
- Claims and promises in voice-over, captions and on-screen text
- Music: tracks must be licensed for commercial use
- Consistency: the product, price and offer in the video must match the landing page
- Industry rules: some products need documents or are not allowed in some countries
- Landing page: working, mobile-friendly, with business details and policies
- Intellectual property: no third-party brands, footage or likenesses without permission
Measurement
We check that the TikTok Pixel and the Events API are both sending your key events and that event matching is good enough for optimization. Cross-platform reporting is produced with ADTIFY, a separate measurement product.
Accounts and access
We work in your own ad account, or in an ad account we set up and administer as your agency in our Business Center. In accounts we administer you receive operator access, which lets you build, edit and run campaigns. Each business has its own ad account, and your TikTok account, pixel and catalog stay yours.
Budgets and billing
In accounts we administer, you prepay your budget and we allocate it to each ad account. If we work in your own ad account, TikTok charges you directly and our service fee is invoiced separately. See the money rules.
Plans
Co-Managed at 5% of ad spend, Growth at 8% and Fully Managed at 12%, with monthly minimums of $300, $800 and $1,500. One plan covers every platform you run. See what each plan includes.
Questions
Which countries can I target?
Any market TikTok supports for your industry and business. We confirm this during onboarding.
Do you make the videos?
Creative support covers testing plans, script review and briefs. Production is included on the Fully Managed plan by agreement.
Do you guarantee that ads are approved?
No. The platform decides. We reduce avoidable rejections with pre-launch review and file appeals when they happen.
Do you support TikTok Shop?
Yes, where TikTok Shop is available for your business and market.
How long does it take to start?
About 3 business days: verification, kickoff call and account setup.
Bring a team to your TikTok advertising.
We reply within 1 business day. Most businesses are live in about 3 business days.
Also see: Meta, Google, ChatGPT Ads, Snapchat