Side by side
Product and brand knowledge
- In-house only
- Strong
- In-house plus co-managed
- Strong, because your team still leads
Policy expertise
- In-house only
- Depends on who you hire
- In-house plus co-managed
- A team that reviews many accounts every day
Coverage when someone is away
- In-house only
- A gap
- In-house plus co-managed
- Covered
New platforms
- In-house only
- Learn from zero
- In-house plus co-managed
- A team that already runs them
Measurement
- In-house only
- Built by you
- In-house plus co-managed
- Audited and reported for you
Cost
- In-house only
- Salaries, tools and training
- In-house plus co-managed
- Your existing team plus a share of ad spend
Time to start
- In-house only
- Months to hire
- In-house plus co-managed
- About 3 business days
| In-house only | In-house plus co-managed | |
|---|---|---|
| Product and brand knowledge | Strong | Strong, because your team still leads |
| Policy expertise | Depends on who you hire | A team that reviews many accounts every day |
| Coverage when someone is away | A gap | Covered |
| New platforms | Learn from zero | A team that already runs them |
| Measurement | Built by you | Audited and reported for you |
| Cost | Salaries, tools and training | Your existing team plus a share of ad spend |
| Time to start | Months to hire | About 3 business days |
What should stay in-house
- Strategy and the offer.
- Creative direction and brand voice.
- Day-to-day campaign decisions.
- Relationships with your own customers and data.
What is hard to staff in-house
- Policy knowledge across several platforms, which changes constantly.
- Appeals, which are occasional but urgent.
- Tracking and attribution audits.
- Reconciling spend across platforms for finance.
What it costs
Our fees are 5% of ad spend for Co-Managed, 8% for Growth and 12% for Fully Managed, with monthly minimums of $300, $800 and $1,500. At $20,000 a month in ad spend that is $1,000, $1,600 or $2,400. A specialist hire for policy and measurement is a full salary for work that is needed only part of the time.
If your goal is to be fully in-house
Co-managed works as a bridge. We cover the gaps while you hire, document what we do, and hand over reports, review logs and campaign history when you are ready.