Side by side
Who helps
- Running ads alone
- Help centers and forms
- Co-managed with YODAY
- A named agency team with a written scope
Before launch
- Running ads alone
- You find out after launch
- Co-managed with YODAY
- Ads and landing pages reviewed within 1 business day
When an ad is rejected
- Running ads alone
- You work out the reason
- Co-managed with YODAY
- We explain the rule and file the appeal
When an account is restricted
- Running ads alone
- You handle it alone
- Co-managed with YODAY
- Appeal, reconciliation and status updates
Several platforms
- Running ads alone
- Separate setup and billing for each
- Co-managed with YODAY
- One team and one statement
Measurement
- Running ads alone
- Each platform reports its own numbers
- Co-managed with YODAY
- Cross-platform, by a separate measurement product
Cost
- Running ads alone
- No fee, and your own time
- Co-managed with YODAY
- From 5% of ad spend, $300 a month minimum
| Running ads alone | Co-managed with YODAY | |
|---|---|---|
| Who helps | Help centers and forms | A named agency team with a written scope |
| Before launch | You find out after launch | Ads and landing pages reviewed within 1 business day |
| When an ad is rejected | You work out the reason | We explain the rule and file the appeal |
| When an account is restricted | You handle it alone | Appeal, reconciliation and status updates |
| Several platforms | Separate setup and billing for each | One team and one statement |
| Measurement | Each platform reports its own numbers | Cross-platform, by a separate measurement product |
| Cost | No fee, and your own time | From 5% of ad spend, $300 a month minimum |
When running ads alone is the right choice
- Your monthly spend is small and a fee would not pay for itself.
- You advertise on one platform, in one market.
- Your products and claims are simple, and rejections are rare.
- You have time to read policy updates and fix tracking yourself.
Signs you have outgrown it
- The same ads are rejected more than once and you are not sure why.
- An account restriction has stopped your sales at least once.
- Your platform numbers and your order numbers do not agree.
- You are adding a second or third platform.
- Finance asks for a reconciliation you cannot produce quickly.
What it costs
Our fees are 5% of ad spend for Co-Managed, 8% for Growth and 12% for Fully Managed, with monthly minimums of $300, $800 and $1,500. At $20,000 a month in ad spend that is $1,000, $1,600 or $2,400. The question is whether one avoided restriction, or a few points of wasted spend recovered, is worth more than that.