Copy
- Every claim can be shown on the landing page, with the same wording.
- No promise of guaranteed income, health outcome or result.
- No “you” statements about health, finances, age, ethnicity, religion or other personal attributes.
- Prices, discounts and deadlines match the page and are real.
Creative
- No fake buttons, system dialogs or misleading play icons.
- Before-and-after or body-focused images avoided in health and beauty.
- You own or licensed every image, video, song and logo.
Landing page
- Loads on mobile, works without errors, and sells what the ad shows.
- Business name, contact details, privacy policy and terms are easy to find.
- No pop-ups that block leaving the page, no automatic downloads.
Category and account
If the product is in a restricted category (finance, health, alcohol, dating and others), check the extra requirements, such as authorisation, age limits or certification, before launch. Confirm the ad account, Page and payment method belong to the business that runs the ads.
Measurement
Check that the pixel or tag fires on the right events, so learning and reporting start correctly. Broken tracking does not cause rejections, but it wastes the first days of spend.
Official policies
Platform policies change. The official pages below always take precedence over this guide.