Start with the policy named in the notice
Every platform tells you which policy the ad was reviewed against. Open the notice in Ads Manager (or the Policy manager in Google Ads) and read that policy page before you change anything. Fixing the wrong thing and resubmitting adds another rejection to the account history.
The patterns behind most rejections
These show up across all three platforms:
- Claims the landing page cannot back up: guaranteed results, “cure”, “100%”, before-and-after promises.
- Personal attributes: copy that asserts or implies something about the viewer, such as “Are you overweight?” or “Struggling with debt?”.
- Landing page mismatch: the page sells something different from the ad, has broken links, or hides price and terms.
- Restricted categories without the required setup: finance, health, dating, alcohol, gambling and similar need authorisation or targeting limits.
- Text and images that look like system messages, fake buttons or misleading countdowns.
- Trademarks or copyrighted material you are not allowed to use.
Edit, or request a review?
If the ad really breaks the policy, edit it: change the claim, the image or the landing page, then resubmit. If you believe the decision is wrong, request a review once, with a short and factual explanation. Repeated appeals of ads that do break policy count against the account.
Do not create a near-copy of the rejected ad in a new ad set to get around the review. Platforms treat that as circumvention, which can restrict the whole account.
Check before you launch, not after
A pre-launch check of the copy, creative and landing page catches most of these issues before they reach review. See the pre-launch checklist for what we look at.
Official policies
Platform policies change. The official pages below always take precedence over this guide.