1. Find out exactly what is restricted
A restriction can apply to one ad account, to a person's advertising access, to a Page or profile, or to the whole business. Each has its own notice and its own review path. On Meta, look in Account Quality; on TikTok and Google, in the account's notifications and policy pages.
2. What not to do
These turn a fixable restriction into a permanent one:
- Opening new ad accounts or business profiles to keep spending.
- Running the same ads from another account, person or Page.
- Sending several appeals with different stories.
- Changing payment methods or business details in the middle of a review without a reason.
3. Gather what a reviewer will ask for
Prepare: the business registration, the website and its policy pages, recent ads and their landing pages, how you pay, and who has access to the account. If something was wrong, such as a misleading claim or a compromised login, fix it first and be ready to say what you changed.
4. Request one review, clearly
Use the review button attached to the restriction. Say what the business does, what you checked, what you fixed, and that you will follow the policies. Keep it short and factual. Then wait for the answer before doing anything else on that account.
5. Plan the budget while you wait
If campaigns must keep running, run them only from accounts that are in good standing and only with ads that follow the rules. Money already on a restricted account depends on the platform's own rules for that situation.
Official policies
Platform policies change. The official pages below always take precedence over this guide.